Career opportunities

• Product manager (PM), product owner (PO), head of product, UX designer, user researcher, artistic director, UX writer, product designer, web marketer, digital project manager, product marketing manager (PMM), data analyst and many other related to these areas.
• This programme cuts across many domains of management including business, technology, and social sciences. Students will acquire expertise in product management, UX & UI design, data management, prototyping, discovery, delivery, project management, website and mobile graphic design, brand management, user research.
• Recruiters will be digital companies from various industries (e.g., consumer goods, e-commerce, banking and finance, technology provider, services, foodtech, edtech, fintech, web agencies and media company) including start-ups, consulting firms and established companies.

Programme outline

In a client-centric organisation, the user experience is at the heart of digital strategy. Designing valuable, viable and simple products is a must-have considering the explosion of digital platforms (apps/web).

This MSc will combine:

• A business, tech, and marketing approach (at SKEMA) to build and manage products.
  
• A business, design and tech approach (at POLIMI Graduate School of Management and POLI.design) to serve the user experience and interface design.

Why choose this programme?

The programme is designed to teach you the entire process of creating, designing, discovering, delivering, and managing products whether digital or physical. Partnerships with relevant companies will ensure a balanced programme with a mix of theory and practice.

By the end of the master, you will benefit from:

Technical skills and knowledge

You will gain expertise in the creation and management of a digital product. Working on real projects, you will apply operational skills in various domains such as marketing, tech/IT, design, business.

Expertise in managing teams and communicating with stakeholders

You will work in teams and with experts improving communication, negotiation, and management skills.

Advanced knowledge in product management tools

You will be able to work on the tools of the industry (prototyping, design, tech, data) and learn the accurate methodology used in the business (Agile). By the end of the year, you will have had hands-on experience with professional skills.

Professional network

You will attend industry conferences and professional presentations to grow your network.