Program outline

SKEMA and the prestigious US university UCLA Extension offer a program specifically co-constructed for SKEMA’s Master in Management and Two-Year MSc/DESMI* students or for those who have already done an MSc, or a BBA at SKEMA, to meet the challenges of transformation and expansion in the entertainment or music industry sectors.

All students follow a common program in digital marketing to which they can add the specialisation of their choice: 

• Business & Management of Entertainment: Digital marketing tends to use tools that are increasingly close to the film industry, while the entertainment industry uses digital marketing more and more widely for promotion. Video content platforms like Netflix, Amazon Prime, Disney+, and the industry on a larger scale, have accelerated the need for content and its promotion. This has created new opportunities for students.
  
• Music Business: As the music industry develops rapidly, the Music Business Certificate serves both aspiring and established music industry executives, artists, producers, managers, songwriters, and publishers who need up-to-date information on the principles of the music industry in the areas of A&R, touring, marketing, legal issues, publishing, and artist management.

UCLA is ranked 13th Best Global University (US News & World Report 2021 rankings) and is the number-one public university in the United States. The best researchers in the world work there and its alumni network includes scholars, researchers, athletes, Oscar-nominated actors and directors, leaders in government, etc. UCLA Extension has been UCLA’s continuing education for over 100 years. The classes are taught by instructors with practical knowledge of the actual business, with the aim of facilitating students’ transition into the professional world. Internationally recognised credits are attached to all UCLA Extension programs.

Career opportunities

Many jobs are already available or will be in the near future. Depending on the chosen specialisation, students will understand and apply functions in accounting and finance, legal fields, data analysis, influencer marketing and all professions linked to content strategy or social media, entertainment content marketing and distribution, in preand post-production, in film direction and production, music industry executives, producers, managers, songwriters, and publishers, touring and artist management.

Why choose this program

• At the end of the course, subject to completion of all the graduation criteria, students receive the DESMI* or the Master in Management they are enrolled in plus two certificates from UCLA Extension: Digital Marketing Certificate + Business & Management of Entertainment or Music Business Certificate. A “certificate” is a program that is approved for the F-1 visa, which enables students to study full time in the United States.
  
• In addition, the course gives access to “OPT” (Optional Practical Training), meaning a year of professional work experience in the United States after obtaining the certificate.
• One-week custom program: Digital Marketing in the US and Hollywood Workshop